Module 1: Tools of the Trade
What to Expect from Ecommerce Essentials
Google Chrome
Google Account
- How to Setup a Facebook Account and Basic Facebook Features
- How to Manage Facebook’s Newest Privacy Settings
- How to Setup a Facebook Fan Page
WordPress
Module 2: Getting Your Business Started Online
Domains and Hosting
- How to Register a Domain Name with GoDaddy
- Introducing Connections ProSites
- Directing Your Domain to Connections ProSites
WordPress
- Introducing WordPress
- How to Post to Your WordPress Blog
- Connections ProSites WordPress Plugins
Module 3: Content Creation
Basic Copywriting
- Page Setup and Keyword Flow
- Copy Writing – Writing Unique Copy
Search Engine Optimization (SEO)
- Onsite Factors
- Basic SEO Work Flow
- Keyword Flow
- Copywriting
Module 4: Getting Noticed and Measuring your Progress
Analytics – Tracking Your Progress
- Introducing Google Analytics
- How to Setup Google Analytics
- How to Setup Google Analytics on WordPress
- Assessing Traffic and Click Stats using Google Analytics
Basic Link Building
- Introduction to Link Building
- The Importance of Backlinks
- Creating Authority Back Links
Module 5: Introduction to Traffic Generation – Social Networks
Email Marketing and List Management
- List Management
- Feedburner – Getting Started with RSS
- Introducing MailChimp
- How to Setup MailChimp
- Creating and Email List in MailChimp
- Building Your Email Template
- How to Create a Campaign with MailChimp
- How to Create a RSS Campaign with MailChimp
- Email Tracking
- Adding MailChimp to WordPress
Social Networking and Public Relations
- Building your Social Profile
- How to use Facebook
- How to use Twitter
Module 6: Conclusion
- Mistakes Marketers Make
- Leverage Yourself
- What To Do Now! – Beyond the eCommerce Essentials
Connections ProSites – Premium Setup 
Prepaid Onsite Service Hours 
